Dutch startup Virtuagym has raised €2.1 million in Series A round from Saffelberg Investments. The company will use the funds to speed up international growth of its apps for both consumers and fitness professionals, as well as to beef-up R&D activities.

Virtuagym’s dual approach could bring along additional benefits to the company.“Virtuagym’s primary mission is that we want to enable people to live healthier, more active lives, through the support of new technology,” Hugo Braam, CEO and co-founder of Virtuagym told TechCrunch. “Basically we aim to achieve behavioral change, by providing smart feedback and making things easier for people. On the professional side, we aim to make life easier for health and fitness professionals by letting them leverage our proven consumer technology within their business.”

Some of Virtuagym’s apps have major competitors — for instance, the consumer-facing Virtuagym Food app works like the popular MyFitnessPal service (and the accompanying mobile app). However, Virtuagym also has a cloud-based, B2B offering for fitness providers, including tools for booking, billing and member management. And it is this dual approach that could bring along additional benefits to the company, or at least that’s what its founders and investors are hoping for.

“What sets us apart from our competitors is that we offer everything in one platform: so not ‘just’ nutrition tracking, but a very solid exercise coaching system as well. And of course the fact that we serve both consumers and professionals,” adds Braam.