Body Labs secures $8M for its 3D body modeling tech

BodySnap

Body Labs has raised $8 million in Series A funding, led by Intel Capital and with participation from FirstMark Capital, Max-Planck-Innovation GmbH, Osage University Partners, Catalus Capital, as well as the company founders and certain employees. Body Labs will use the funds to “aggressively grow the company,” accelerate product innovation, and expand its current market segment leadership in the 3D body modeling space.

“For the first time in human history, our technology makes it possible to automatically, accurately and cost-effectively deliver human shape as a digital platform,” said Bill O’Farrell, co-founder and CEO of Body Labs. “Forward-looking companies can now confidently design and deliver products and services that are specifically suited for their customers’ particular body shapes. Mass customization around human body shape is fast becoming a reality, and we are playing a vital role in how goods and services are designed, manufactured, bought, sold and recommended.”

Body Labs has developed what it says is the world’s most advanced technology for analyzing the human body’s shape, pose and motion.The company has developed what it says is the world’s most advanced technology for analyzing the human body’s shape, pose and motion. It offers a suite of products and services, including BodyHub, a cloud-based platform to process and store body models; BodyKit, a collection of APIs and embeddable components to build apps and tools surrounding the human body; and BodySnap, which leverages the Microsoft Kinect to easily create 3D body models from anywhere.

Body Labs technology has exclusive licensing agreements with Brown University, where its technology was originally developed, and the Max Planck Institute’s Perceiving Systems Group, where continued advances in the body modeling area are being made.

In the same/similar space we have BioDigital, which has recently launched an API to allow developers to use a virtual human body, comprising 7,000 objects modeled by hand, and integrate its features into their apps and services.