The Consumer Technology Association (CTA), formerly the Consumer Electronics Association (CEA), the owner and producer of CES, has teamed up with FitNow — the company behind the app-based weight loss program Lose It! — to make CES a healthy event. Together, the two parties will offer the first-ever CES Steps Challenge during the 2016 Show, taking place from January 6th to 9th. In addition, through the Lose It! app, attendees will be able to monitor food intake, track their daily fitness activity, create personalized goals and connect their favorite activity trackers and fitness apps.

Attendees will be challenged to make their time at CES healthy by taking at least 10,000 steps, the equivalent of 5 miles, each day of the show. In order to participate, attendees will have to install the Lose It! app (on iOS and Android) and join the Challenge from the Lose It! “MyDay” screen.

Participants can track their results and compare them to other CES attendees through a leaderboard that will be featured within the Lose It! app.The application enables connections with popular activity tracker, like the Microsoft Band, Fitbit, Apple Watch, and more. Participants can track their results and compare them to other CES attendees through a leaderboard that will be featured within the Lose It! app. The challenge totals for steps, calories burned, distance walked and minutes spent walking will also be updated in real time on CESweb.org.

“Health and fitness technologies and apps are not just big on the CES show floor, they are also showing up on the wrists and phones of most of our attendees,” said Gary Shapiro, president and CEO of CTA. “The floor alone spans 2.3 million net square feet, and we expect to see a lot of steps tracked as attendees experience everything that CES has to offer. Lose It! provides the perfect platform to engage our connected audience, and motivate people to get moving.”

In a recent survey of more than 500 frequent professional trade show attendees, Lose It! found that 30% of respondents typically gain weight while attending a show, 48% report eating less healthy than usual, and 30% report drinking more alcohol than usual. When asked what would help them stay on track with their health goals, 68% said better food options available at the show, 47% said fitness options at their hotel, 27% said healthy challenges such as a step challenge, and 35% said incentives such as prizes.

“To many business travelers, trade shows represent an unhealthy event,” said Charles Teague, Lose It! founder and CEO. “Our partnership with CTA is designed to change that view and give people actionable steps they can take to stay healthy while on the show floor.”