Seattle-based EveryMove unveiled its new offering, called Tandem, which engages individuals in health plan-sponsored prevention benefits, along with its first customer – Premera Blue Cross.

Tandem enables health plans to create more personalized consumer relationships by aligning programs and incentives based on a member’s health status and preferences. The platform learns about each individual and hosts engagement programs to deliver high quality care while keeping costs in line.

Premera Blue Cross will use Tandem for its small group member engagement efforts, and expand from there.“Gone are the days of one size fits all member engagement. Consumers expect to receive relevant offers from businesses and their health plan is no different,” EveryMove CEO Russell Benaroya said in a statement. “We are marrying technology and consumer experience to build a bridge between the health plan and the consumer that will serve the needs and interests of both parties.”

At first, Premera Blue Cross will use Tandem for its small group member engagement efforts, and expand from there. The company is an independent licensee of the Blue Cross Blue Shield Association serving members in Alaska and Washington. The programs are being administered by Vivacity, an independent company providing health and wellness consultancy services.

“EveryMove has helped us innovate by bringing solutions to our members that both have a meaningful impact on health engagement but are also fun for the consumer,” Kent Marquardt, Premera CFO, noted.

EveryMove is actively engaging with health plans to help them meet engagement goals around HEDIS and Stars while delivering a personalized experience to members.