After a little more than 2 years, Cambia Health Solutions is shutting down its mobile health payment startup Wellero.

The company provided consumers with a mobile app that allowed them to pay for their health care services before they leave the provider’s office. The application enabled users to pay for the service provided either with their health insurance, or with cash if they were uninsured.

“We launch start-up ventures because of their potential to transform health care. Sometimes, those early stage investments don’t bloom into mature stand-alone companies,” Jared Ishkanian, Cambia spokesman wrote in an email. “We’ll continue to use and build upon Wellero’s tools and services to make paying for health care easier for consumers.”

As of last May, Wellero’s app had some 1,100 users and supported about 700 health plans on the platform including Cambia’s own Regence BlueCross BlueShield plans.

Other Cambia subsidiaries include HealthSparq, which helps consumers access cost and quality information for healthcare providers; and SpendWell, a digital health e-commerce site where consumers can buy routine health services.

[Via: hitconsultant]