Retrofit and Kurbo Health are teaming-up to help entire families lose weight and become healthier. While Retrofit provides weight-management solutions for adults, Kurbo's offering is catered towards kids and teens.
"Employers and health plans now have access to an aligned program that spans the continuum of weight-management solutions necessary for both children and adults," Mary Pigatti, Retrofit CEO, said in a statement. "This will allow us to not only transform lives and workplaces, but also entire families."
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese while more than two-thirds of adults are overweight or obese. And if a parent is overweight and has poor diet and exercise habits, the child is likely to adopt the same habits, according to Joanna Strober, Kurbo CEO and founder.
The Retrofit and Kurbo partnership offers a unified approach for employers and health plans to reverse the obesity epidemic and its spiraling costs, which are estimated to be as high as $147 billion a year. The combined solution provides users with access to a live coach, food and activity tracking through a web-based dashboard or mobile app. Also, adults get access to expert-led interactive classes and social support from an online community.
In September 2015, Humana tapped Kurbo Health to provide qualified employers with the option to purchase a twelve-month subscription to Kurbo's service.