Wellness site for millennials Greatist raises $4.5M Series A

Greatist

The health and wellness site for millennials Greatist has raised $4.5 million Series A funding led by Floodgate, with participation from Strauss Zelnick, Andy Russell, John Gardner, David Pecker. Previous investors including RiverPark Ventures, Vayner/RSE, Jon Miller, Ramit Sethi, and Chris Hughes also participated. With this new money, the company has raised $8 million to date. The plan is to use the money to expand R&D efforts and eventually launch video content offering.

“We’ve never been better positioned to create this generation’s defining health living brand and business,” Derek Flanzraich, Greatist founder and CEO, said in a statement. “We’re excited to be the go-to resource shaping healthy attitude today and even more excited about the genuine brand trust that builds for us to help people more tomorrow.”

Greatist attracts around 10 million readers per month, 50 percent of which come from search engines and less than 25 percent from social networks. The service has nearly two million email subscribers.

Through its premium content sponsorship campaigns, the company has reached profitability in less than four years. Among its ad clients are such brands as KIND, Fitbit, Oscar Health, Thrive Market, Bai, and others.