MedPilot, which makes performance analytics software for providers to help them come up with the best approach to customize billing and collections strategy, has raised $750,000 in seed funding. Blueprint Health, Hudson River Capital Partners, and Tom Hirschfeld provided the cash that will be used for technology, sales and marketing and to support operational costs.

The New York-based company is a Blueprint Health accelerator graduate that saves practices time chasing down customers for payments by helping them assess the effectiveness of their approach through sent rate, open rate, click rate, and response time.

MedPilot works with providers’ internal billing and collections teams, as well as billing and collections business Retrieval Masters Creditors Bureau. In a recent interview with Co-Founder and CEO Jake Myers, he explained that their service and payments technology “engages patients through automated but personalized communication and facilitates payment plans and financial settlements based on individual circumstances to successfully resolve these balances.”

He went on to add that MedPilot is the first in the space to connect the digital outreach and platform analytics to the manual back office workflow, thus reducing cost and increasing productivity. This approach, Myers claims, is also better suited for Millennials may not check the mailbox at the end of their driveway every day, but they do check their phone over 40 times a day.

According to Rock Health’s report, investments in analytics and big data startups amounted to $200 million in the first quarter of 2016.

[Via: MedCityNews]