India-based GOQii is bringing its activity tracker-enabled wellness solution to the U.S. What makes GOQii different than other fitness band makers is the fact that it integrates data tracking with personal coaching services.
GOQii enables users to adopt permanent, healthy lifestyle changes by addressing missing elements in the current wearable technology market: motivation and accountability. Users are paired with health and fitness coaches who make data actionable by analyzing it and providing guidance. Users can also select a coach based on personal health and wellness goals, and communicate via unlimited in-app texting and monthly phone calls. Coaches on their end provide support, accountability and actionable insights to keep users on track to reach their goals.
Instead of selling the device, GOQii sells a service and provides its wearable device for free (though existing devices will work as well). Said service costs $29 per month.
“Data delivered from fitness trackers is of low value if you don’t know what to do with that information. GOQii’s platform and professional coaches add valuable insights and facilitate behavior change to actually improve your health and wellness,” GOQii CEO Vishal Gondal said in a statement. “The key to sustained engagement with wearables is the collaborative relationship established between coaches and users.”
GOQii’s companion app provides activity tracking, sleep metrics, meal and water tracking. It also enables users to track their achievements through so called Karma Points that can be converted to cash and then be donated to a charity option of the user’s choice (thanks to the partnership with OxFam).
GOQii recently announced the appointment of Amit Singhal, Google’s former Head of Search, to its board of directors. Additionally, in November 2015, the company raised its Series A funding of $13.4 million.