GoodRx and Iodine merge to make drug pricing transparent

The quiet merger took place at the end of last year and no details have been revealed. The two companies started working together in 2016 to integrate GoodRx’s drug-pricing data into Iodine’s content. The founders of both companies have a shared vision to enhance the consumer experience for drug pricing and medications. While Iodine mines clinical data to help consumers make better decisions about their medications, GoodRx helps Americans save over 80 percent on their prescriptions by helping them make more informed purchasing decisions.