Ross brings more than 16 years of experience as a marketing and product management executive. She has launched and scaled B2B products and services and built and managed marketing and product teams in the digital health, wellness coaching and fitness spaces. Previously, Ross co-founded and led marketing efforts for Mazlo, which offers a suite of digital coaching programs for personal development. She also served as senior vice president of marketing and product management for Alere Wellbeing (formerly Free & Clear), which provided the Quit For Life tobacco cessation program and Weight Talk weight-management program to employer, health plan and state clients. Ross completed her bachelor’s degree in communications at La Trobe University and MBA coursework at Deakin University in Australia.