MINDBODY acquires FitMetrix to add performance tracking to its wellness platform

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MINDBODY, which provides a platform for the wellness services industry, is acquiring FitMetrix, the creator of performance tracking solutions designed to help wellness businesses increase retention, and provide wellness seekers with an engaging, more interactive fitness experience.

“FitMetrix’s powerful and intuitive tools help our customers drive results and retention while providing their clients with a fun and unique approach to fitness,” Rick Stollmeyer, CEO and co-founder of MINDBODY, said in a statement. “Interactive engagement is the future of fitness, and we see some of our most successful customers integrating performance tracking technology into their studios.”

A MINDBODY platform partner since 2015, FitMetrix gives boutique fitness studios, gyms and health clubs the capability to integrate digital performance tracking into their locations across several class and equipment types. It enables studios to track, rank, display and instantly reward their clients based on real-time results and create customized workouts using these metrics. FitMetrix solutions can be fully branded to the look and feel of the studio, including their branded web and mobile app offerings with workout metrics and automated staff management tools.

The technology is integrated with workout equipment like treadmills and indoor bicycles, as well as wearable devices that measure cardiovascular benefits. As a result, consumers can expect highly interactive and personalized workouts that, through tracking, help them attain a better understanding of their personal health.

“Together, FitMetrix and MINDBODY create a broader offering of services for class-based boutique fitness businesses, and further expands our reach into the broader fitness market,” said Monica Dioda, CEO and co-founder of FitMetrix. “Our class-based booking and performance tracking solutions can integrate with any fitness and wellness business management platform, allowing us to help even more people around the world connect to wellness.”

Terms of the deal were not disclosed.