Netflix goes into fitness with the launch of the Nike Training Club

The new series is launching on the popular streaming platform on December 30th


It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal. And now, to help you out, Netflix is launching fitness content from Nike Training Club for the first time ever.

Each Nike Training Club program has multiple episodes — a grand total of 30 hours of exercise sessions released in two batches. The programs will be available in multiple languages on all Netflix plans, with workouts for all fitness levels and interests.

How does it work?

For those unfamiliar with the app, think of Nike Training Club as the ultimate training partner, led by Nike’s premier certified trainers. The programming offers a range of options for people of all fitness levels, including strength training, yoga and high-intensity workouts.

Fitness classes will launch in two batches, and the first includes the following programs:

  • Kickstart Fitness with the Basics (13 episodes)
  • Two Weeks to a Stronger Core (7 episodes)
  • Fall in Love with Vinyasa Yoga (6 episodes)
  • HIT & Strength with Tara (14 episodes)
  • Feel-Good Fitness (6 episodes)

Batch 1 of fitness classes will launch Dec. 30, and additional programs will launch in 2023.

Netflix members can search “Nike” on Netflix to find the collection of workouts.

The context

With the streaming wars raging, Netflix (and other streaming platforms for that matter) has been launching new content on a regular basis. Also, the companies in this space have been forging new partnerships to make new content and keep users tuned to their platforms.

And with the fitness category becoming increasingly popular, it makes sense for Netflix to align itself with a big brand like Nike and launch something in this space.

Previously, the streaming giant launched Headspace Guide to Meditation in partnership with Headspace, so this isn’t their first such deal.