Spotify is making a major play for your workout time. The streaming platform just launched a fitness section with guided workout videos, curated playlists, and a partnership with Peloton that gives Premium users access to over 1,400 on-demand classes.
The move puts Spotify in direct competition with Apple Fitness+, YouTube Fitness, and other digital workout platforms. It’s also the company’s biggest expansion beyond audio content, building on its recent push into video with podcasts and audiobooks.
How does it work?
Both free and Premium users get access to fitness playlists and content from creators like Yoga with Kassandra, Chloe Ting Home Workouts, and Pilates Body by Raven. But Premium subscribers in supported markets get the real prize: Peloton’s full catalog of ad-free classes.
The Peloton content includes:
- Strength and cardio workouts
- Yoga and meditation sessions
- Outdoor running guides
- Mat-based classes that don’t need special equipment
Users can start a video workout on their TV, switch to audio-only on their phone for a run, then finish with guided recovery on a smart speaker. Classes can be downloaded for offline use, and most content is in English with some Spanish and German options.
Why does it matter?
This isn’t just about adding features. It’s about keeping users engaged longer and justifying Premium subscription prices as competition heats up in streaming. Spotify says 70% of its Premium users work out monthly, and there are over 150 million active fitness playlists on the platform.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP of Global Podcasts at Spotify. “Today, we are expanding Spotify to become a true daily wellness companion.”
The fitness market is also huge and growing. The global online fitness market hit $6 billion in 2023 and shows no signs of slowing down, especially as people continue working out at home post-pandemic.
The context
Spotify’s fitness push comes as streaming platforms battle for user attention and subscription dollars. Apple Fitness+ has been exclusive to Apple device owners since 2020, while YouTube has built a massive fitness creator ecosystem. Now Spotify wants its slice of the market.
The timing makes sense. Spotify has been investing heavily in video content, from podcast shows to audiobook features. Adding fitness is a natural next step that could keep users in the Spotify ecosystem longer instead of jumping between apps.
The Peloton partnership is especially smart. Peloton has struggled financially since its pandemic boom, making this partnership valuable for both companies. Spotify gets premium fitness content without creating it from scratch, while Peloton reaches new audiences beyond its expensive bike and treadmill owners.