Athos raises $35.5M Series C for its smart fitness apparel
The company's garments measure muscle performance using EMG, as well as heart rate and acceleration, and send that information to the user's phone.
ATHOS raises $12.2M to bring connected apparel to the masses
The Series B round was led by DCM, with participation from True Ventures, the Golden State Warriors' Joe Lacob, NBA star Jermaine O'Neal and The Social+Capital.