MapMyFitness is teaming-up with Humana to launch “Humana fit” which is described as a Web and mobile social network designed to help its members live healthier and more active lives.
The new service features an online Nutrition Center, as well as app that allows users to map their daily activity, including walking, hiking and biking routes. The idea is to bring users together to share health progress and motivate one another.
The service seamlessly integrates with companion Humana fit apps for iPhone, Android and BlackBerry.
MapMyFitness Teams With Humana to Create “Humana fit”
More than 3.0 million MapMyFitness users will have access to online nutrition tracking from Humana
LOUISVILLE, Ky. and AUSTIN,TX – February 10, 2011 – MapMyFitness, Inc., the premier provider of online and mobile health and fitness-related software applications, today announced a partnership with Humana, one of the nation’s largest health and supplemental benefits companies, to launch “Humana fit” – a Web and mobile social network designed to help its members live healthier and more active lives.
Providing its members with an array of valuable health and fitness tools, Humana fit features:
- An online Nutrition Center
- An application that enables members to map their daily activity, including walking, hiking and biking routes
- A dynamic social network where users come together to share health progress and motivate one another
- Seamless integration with companion Humana fit iPhone, Android and BlackBerry apps
The mobile apps use built-in GPS technology to enable members to record and share their exercise routes. Data for all fitness activities can be synced and saved to the user’s training log for monitoring progress on Humana fit.
“Humana fit is a powerful platform, as it leverages the entirety of our Web and mobile technologies to deliver Humana an innovative, multi-faceted health and fitness application with a built-in thriving community from day one,” said Robin J. Thurston, chief executive officer of MapMyFitness.
Humana fit’s online community is already growing with early adopters – Humana’s own associates. The company recently invited a pilot group of associates to join, exercise and to also monitor their meals in the online Nutrition Center to better understand how diet impacts the pursuit of good health.
“This partnership with MapMyFitness represents a significant step forward in our efforts to promote well-being and provide an innovative, comprehensive solution to Humana associates, Humana members and future consumers of Humana well-being products and services,” said Nate Kvamme, a director in Humana’s Innovation Center. “We are also excited to reach MapMyFitness’ 3 million members and add nutrition-tracking capabilities to an already robust social network.”
Humana fit plans to organize health- and fitness-oriented challenges online, calling upon users to join in spirited competitions for improved well-being. For more information, visit www.humanafit.com. MapMyFitness is available at www.mapmyfitness.com.