Moves app hits the AppStore to replace fitness wrist-bands

Moves on iPhone 5 screen

A company called ProtoGeo is launching the Moves app, touting it as a “new way to track physical activity by simply carrying your smartphone.” The company has recently raised $1.6 million of seed funding, led by Lifeline Ventures and PROfounders Capital to make activity tracking as easy as it should be.

The Moves app automatically recognizes movement such as walking, cycling, running and transportation. It’s a free download (iOS only at the moment), and similarly to other such apps – it will tell users how much they move, show their routes on a map, while provide them with a simple daily storyline of their life. This information can then help people take control of their habits, encouraging small daily changes that can positively impact their overall physical health and well-being.

What makes Moves great is that unlike traditional sports tracker apps, there is no need to start and stop the app, which continually works in the background. This makes Moves a more discreet and accessible health tracking option for the everyday casual user.