Intel invests in sports technology developer from New Zealand


Intel has invested in a New Zealand company producing software for use in sports and exercise sectors, Reuters is reporting.

Intel Capital, the company’s investment arm, has bought into the privately owned Performance Lab, which software is used for real-time exercise management and virtual coaching. The technology can gather and analyze data from a person playing sport or exercising, and send the results to coaches or other participants through mobile devices for management of training programmes.

Terms of the deal, financials included, have not been revealed.

“The sports, fitness, health and wellness sectors are fuelling strong global demand for smart gadgets,” said Sudheer Kuppam, Intel Capital Asia Pacific managing director.

Back in March, Intel has completed its acquisition of BASIS Science, which makes fitness-based smart watch. It would be interesting to see whether Performance Lab’s tech can somehow be integrated with BASIS’ watch to make for that much better user experience. In any case, the chip makers seem poised to enter the growing wearables market and is in the midst of acquiring technologies left and right.