More often than not, liquids get ignored in diet considerations, despite their considerable calorie count. That’s where the Vessyl comes into play – it’s a smart cup that not only knows what you’re drinking but can also tell you how many calories that beverage has.

Vessyl’s built-in sensors can measure the contents of the cup on a molecular level, allowing it to tell the difference between a McFlurry, water, coffee, wine, syrup and many other beverages.After seven years of research and development, CEO and co-founder Justin Lee has teamed-up with Jawbone Up and JamBox designer Yves Behar to develop this smart drinking cup. The built-in sensors can measure the contents of the cup on a molecular level, allowing the Vessyl to tell the difference between a McFlurry, water, coffee, wine, syrup and many other beverages.

On the other hand, Vessyl can also measure one’s hydration and energy levels throughout the day. The feature called Pryme kicks in when the cup software “thinks” you need an extra glass of water, alerting the user on the LED screen located on the side of the cup.

Mark One, the company behind the Vessyl, is currently taking pre-orders for $99, which is $100 off its retail price.

Looking forward, the company may look to expand and create an entire line of dishes, bowls, wine glasses and more. For the time being, it is focused on getting the Vessyl into the hands of consumers.

[Via: TechCrunch]