Royal Philips unveiled the Philips Lifeline response app to “empower seniors to live independently while aging well.” Offering a direct connection to the company’s U.S.-based call center, the application — available for iOS and Android — provides seniors with round the clock access to emergency assistance.

“Today’s seniors are active and they deserve a mobile solution that affords them the freedom to go and do as they please while being safe,” said Kimberly O’Loughlin, General Manager for Philips Lifeline. “We’re excited to offer seniors an app that allows them to take our trusted service with them and experience life to the fullest, without the worry of getting help should they need it.”

The application itself is free to download, but the service costs $13.95 a month.With the simple touch of a button, users of the Philips Lifeline response app can speak directly to trained professionals at the call center that powers the company’s leading medical alert service. Whether it is to call a nearby loved one or neighbor for a hand, a call center representative will answer the phone live and alert the right person designated for the situation, always following up that help has arrived. Using location functionalities built into the smartphone, the app can help locate users to ensure that help is directed to the right location. Said application is free to download, but the service costs $13.95 a month.

The mobile app joins the company’s existing solutions for seniors such as Lifeline with AutoAlert fall detection technology and the HomeSafe Wireless System. With the aging population, these sort of solutions are in high demand. According to the recent survey by Philips and the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, 96% of senior respondents said it is important to be as independent as possible as they get older.

Having served more than seven million people since its inception, Philips Lifeline is leading the industry with products and services focused on senior safety, health and connectedness.