Thync has raised a $13 million from few sources, including lead investor Khosla Ventures. Touted as a new lifestyle wearable, Thync uses neurosignaling algorithms — waveforms that signal neural pathways — to shift and optimize people’s state of mind in areas related to energy, calm and focus.

Thync’s platform comprises neurosignaling algorithms, hardware, software and biomaterials.“We share Thync’s belief that unlocking the power of the mind will be a great advancement and a frontier that consumers should have access to,” said Samir Kaul, Partner, Khosla Ventures.

Thync’s platform comprises neurosignaling algorithms, hardware, software and biomaterials. The company is integrating advanced aspects of neuroscience and consumer electronics to create a new category of products that give users access to their own capabilities, without the need for chemicals or supplements.

The company was founded by engineering and neuroscience experts from ASU, Stanford, Harvard and MIT, who is working to “introduce neuroscience to 21st century engineering,” according to one co-founder, Dr. Jamie Tyler.

Thync is working to introduce neuroscience to 21st century engineering.“We created Thync to help people better access the power of their mind,” said Thync CEO and co-founder Isy Goldwasser. “We believe that when you conquer your mind, you can conquer your day.”

Sales of products and services related to inducing energy and relaxed states exceed $400 billion per year globally. Recent market research indicates that in the U.S., energy drinks are a $12.5 billion per year industry, while coffee, alcohol and artificial stimulant use is at an all-time high. On the other hand, the wearables market is projected to top more than $7 billion in 2015, with an estimated 300 million wearables to be shipped. Thync encompasses all of these categories with a chemical free product that will tap directly into the source – the user’s brain.