Atlas Wearables is best known for its powerful smart band that is able to differentiate between multiple fitness activities. They are now raising $1.1 million to build a database to identify every unique body movement and, perhaps, offer that data-as-a-service to third parties such as Jawbone, Fitbit and Misfit.

Atlas will use the money to hire additional engineers and launch its new fitness band gadget to consumers this holiday season.Called Motion Genome Project, it will gather data behind every body motion to tell users what movement they’ve just made, provided they wear an activity tracker. This in turn could enable creation of better fitness apps that can tell users when they’re not performing exercises correctly or when they need to do another set to get a full workout while weight lifting.

Atlas will use the money to hire additional engineers and launch its new fitness band gadget to consumers this holiday season.

Founded last year – the Austin, Texas-based company has raised $1.25 million to date and currently has 10 full-time employees. One of the employees, however, has switched boats earlier this year, and has apparently helped the Cupertino giant improve activity-tracking capability of the Apple Watch.

[Via: VentureBeat]