Taiwan’s iFit raises $3M Series A to expand into China, Southeast Asia

iFit

Taiwan-based online fitness and weight loss community iFit has managed to secure a $3 million Series A investment in a round led by Cherubic Ventures. Also participating in the financing were Yuan-jin Capital, Sino Strategy Group, Alan Chien, and Ming-zhe Ou, the former general manager of Lenovo Taiwan.

The company plans to use the fresh influx of capital to expand its online-to-offline business model, and introduce new products like diet meals. Beyond Taiwan, iFit has members from China and Southeast Asia, where it hopes to grow even more.

Last year, the company claimed $2 million in revenue, which grew in 2014 to $6.6 million. iFit makes its money from a range of products such as diet food, exercise equipment and supplements. It also co-produces a TV show in Taiwan.

iFit currently has about 670,000 members on its Facebook page, as well as 3.2 million users on its public Line account. Before this Series A round, it raised a $900,000 in seed money in March.

[Via: TechCrunch]