We seldom write about any specific app; this time round, the publisher is Atari and it deserves our attention.

The company that is best known for its classic games announced the Atari Fit app that, obviously, adds gamification elements to keep users exercising.

Atari Fit also integrates with the Walgreens Balance Rewards, allowing users to earn Balance Rewards loyalty program points.For its mobile endeavor, Atari teamed up with Michael Porter, certified personal trainer and performance enhancement specialist through the National Academy of Sports Medicine (NASM), to provide more than 150 exercises to its users, These include full-body circuit workouts, running programs and custom routines.

The app will sing along popular wearable fitness devices and apps, including Fitbit and RunKeeper, as well as the Google Fit platform. Its “motivation mechanism” pushes users to exercise individually or in collaboration with friends, while earning points to unlock classic Atari games, such as Pong, Centipede, Super Breakout and more.

“By certifying all exercise and workout routines included in the app, Atari Fit is ensuring that the programs are safe and effective,” said Porter. “The variety of programs and features incorporated were designed for users at every level, making exercising fun for the newest of fitness followers to the most experienced athletes.”

Additionally, Atari Fit also integrates with the Walgreens Balance Rewards, allowing users to earn Balance Rewards loyalty program points for participating in challenges that log steps taken. Points can be redeemed at Walgreens and Walgreens.com.