Stride Health launches new mobile site for its healthcare recommendation engine

Stride Health

Stride Health has unveiled a new mobile site for its healthcare recommendation engine that competes with healthcare.gov. Unlike the government-sponsored service, Stride’s new site makes choosing the right healthcare plan easy even on smartphones.

The bet on mobile is apparently the right thing to do with some 60% of Stride users starting their searches for health insurance on a mobile device. Nearly half of those (about 45%) end up actually enrolling in a health plan through a mobile device.

“You can rapid fire build a health profile about yourself,” says Stride Health co-founder Noah Lang. “The government’s website is difficult to understand and hard to navigate for most Americans online, let alone on a mobile device.”

Less than a year after its launch, the company has expanded operations beyond California to Florida, Illinois, Pennsylvania, New York and Texas.The company’s recommendation service presents users with few questions, including those related to their medical history, location, family, pre-existing conditions, prescriptions and current physicians, and provides the best plan for their specific needs. Stride makes its money by taking a commission on the healthcare policy that its users eventually buy.

Less than a year after its launch, the company has expanded operations beyond California to Florida, Illinois, Pennsylvania, New York and Texas. It has also officially disclosed $2.4 million in a seed financing round led by Fidelity Biosciences and NEA. Previous investors — including Kleiner Perkins Caufield & Byers, DCM, the Mayo Clinic and the healthcare seed fund Rock Health — also participated in the round.

[Via: TechCrunch]