PatientPoint is teaming-up with Telemundo to deliver Spanish-language education and informational materials to Hispanic patients at the point of care.

The campaign launched in conjunction with Telemundo’s year-round health platform, Prevenir Es Vivir (Prevention is Life).“By delivering best-in-class, culturally relevant health information to support physician-patient discussions, this new partnership will help improve health outcomes for the nation’s largest and fastest-growing population,” said Chris Martini, President of Network Solutions at PatientPoint.

The campaign launched in conjunction with Telemundo’s year-round health platform, Prevenir Es Vivir (Prevention is Life), that is geared towards informing, educating and empowering U.S. Hispanics about how to prevent common health issues.

As part of the deal, PatientPoint will incorporate content from Telemundo’s network TV programs, including educational health messaging and public service announcements, into its Digital Screens Waiting Room Program for practices with a large Spanish-speaking patient population. PatientPoint will be rolling out the new Spanish content initially to 2,600 primary care, cardiology and OB-GYN practices in the nation’s top 25 Hispanic metropolitan areas, reaching approximately 91.3 million annual patient visits.

Additionally, the partnership opens up opportunity for leading sponsors from the healthcare industry to reach Hispanic patients with meaningful health and wellness information.