Apple Watch will start selling later this month, and major healthcare companies have started lining up to announce their commitment to what could easily be the next most popular wearable device in the world.

Among those announcing an Apple Watch app is Doximity, which is one of the largest social networks for doctors. According to the company, physicians will be able to use Doximity’s HIPAA secure app to send and receive messages, receive alerts about faxes and manage messages from colleagues on the network from their wrist. Doctors will also be able to read previews or full messages and dictate responses, or switch over to a bigger screen for more detailed responses.

Cerner plans to conduct initial deployments with clients to collect biometric values such as weight, blood pressure and blood sugar values.Another company that wants to join the ride is Cerner. It plans to bring the HealtheLife app, delivering push notification reminders to track health data and a display dashboard for tracked metrics.

Cerner plans to conduct initial deployments with clients to collect biometric values such as weight, blood pressure and blood sugar values. With the patient’s consent, the data will be sent directly to the EHR within Cerner Millennium. Healthcare providers Emory Healthcare and Agnesian HealthCare will be the first health systems to deploy this solution.

Meanwhile, HealthMine has released a survey results to show that the majority (94%) of wellness program participants have heard of the Apple Watch. Out of 750 survey participants, 42% were willing to buy one, whereas 52% weren’t interested regardless of cost.

Of those willing to buy the device, only 12% would pay $399 or more for the Watch. Five percent were willing to pay $499 or more, and 3 percent were willing to pay $599. Unsurprisingly, most would pay less – 20% would buy it if it was priced at $199 and an additional 10% are willing to pay $299.