McNeil Consumer Healthcare — which is the Johnson & Johnson subsidiary that makes over the counter medications such as Tylenol and Zyrtec — has launched a new mobile up to inform users about location-based allergy, cold, and flu trends. Called Healthyday, the application sources data from Sickweather, which itself is looking into social media and user reports to “put disease outbreaks on a map.”

The map users see shows what kinds of conditions are trending nearby, to help them determine whether what they’re feeling is a cold, flu, or allergies. There are also alerts that warn users about bugs that are going around, as well as “30 Second Solutions” providing tips for avoiding whatever condition might be prevalent.

“Despite living in a digital age, no one else has yet addressed these common health issues in a mobile format,” Sumeet Narula, Digital Brand Manager for McNeil Consumer Healthcare, said in a statement. “Through the Healthyday app, we’re serving as a trusted sponsor of aggregated information from respected sources so that we can help consumers and enable them to feel confident they’re making better decisions about their health.”

The application is free to download for iPhone users, and it doesn’t pitch any Johnson & Johnson products directly. The hope gotta be to further enhance the brand of the company and its subsidiaries in the eyes of consumers. Another Johnson & Johnson’s app, Care4Today, produced through their subsidiary Janssen, takes the same approach.

[Via: mobiheathnews]