Social network for doctors SERMO comes to Canada

SERMO Canada

After the UK, the social network for doctors SERMO is expanding to Canada, to reach the country’s 77,000 physicians.

SERMO is touted as a virtual doctors’ lounge, teaching hospital and international medical conference all in one. Doctors gather in this “unique online meeting place” that facilitates authentic discussions, virtual learning and medical crowdsourcing. The last mentioned enables doctors to pool their collective wisdom online to solve patient cases.

A recent SERMO poll showed that 85% of international doctors want to join the leading US social network. Though the Canadian Medical Protective Association published social network guidelines for doctors last year, 77% still aren’t actively using social networks professionally according to a 2014 National Physician Survey.

“Practicing medicine in today’s fast-paced world is extremely complex and having a direct line to other experts for tough patient cases is an important resource,” said SERMO CEO, Peter Kirk. “Canada has a conservative perception towards social networks but now, with a secure and anonymous physician-only network, Canadian doctors have a place to practice ‘safe social’ and connect with each other and international colleagues.”

SERMO currently has more than 340,000 members across the US and UK. Over the next few weeks, the company plans to roll out in Australia, Ireland, New Zealand and South Africa.