AstraZeneca, Vida to offer a coaching program for heart attack patients

Vida personal health coach app

Live coaching app Vida is teaming-up with AstraZeneca to create a new program for heart attack patients called Day-by-Day, TechCrunch is reporting.

Vida pairs users with a coach to help them reach their goals, which are usually related to weight loss, as well as diabetes, blood pressure control and reducing stress.

The program will kick off with just a few hospitals, including at Duke University, with the idea to expand nationwide later in the year.Under the deal between the two parties, AstraZeneca will be referring heart attack patients to use a Vida coach. Whereas users are typically required to pay $49 per month, select patients in participating hospitals and health facilities will be able to use the Day-by-Day app for free. The program will kick off with just a few hospitals, including at Duke University, with the idea to expand nationwide later in the year.

“This program represents our commitment to impacting health outcomes in ways beyond the medicines we make, to creating more holistic, personalized, two-way engagements with patients during times when they need it most,” AstraZeneca’s VP of global commercial excellence John McCarthy said in a statement. “We are committed to developing innovative solutions to current and future healthcare challenges that ultimately impact patient health.”

The program to digitally connect heart attack patients with health coaches seems to be a first, and the partnership with AstraZeneca also places Vida in a quasi-competitive state with various nutrition coaching apps as well as on-demand patient care apps like HealthTap and Doctor on Demand.

Vida has recently partnered with Daily Burn to bring in additional users looking for fitness and weight loss coaching.