HTC Grip gets discontinued before hitting the market

HTC Grip

The HTC Grip activity tracker won’t be released in the near future. Instead, the Taiwanese company will turn a single product into an entire range of devices. They will keep working with Under Armour to integrate with their portfolio of apps, that includes MapMyFitness, MyFitnessPal and Endomondo.

The official wording goes like this:

Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category. Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align GRIP with the entire product portfolio for health and fitness launching later this year. This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA RECORD. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch.

We have to add that we haven’t seen anything special in the HTC Grip despite the fact that it was poised to be marketed as a high-end device with an accordingly steep price tag.

If it was out today, the Grip would compete with established players such as products made by the likes of Fitbit, Jawbone, Samsung, Microsoft and even Apple. We can only hope that HTC’s next fitness-worn wearable will be better, perhaps running Android Wear, that would allow users to enhance its features with third-party apps. Now, that would be something.