Wellcoin launches as the world’s first health currency


Boston-based Wellcoin launched with a mission to help Americans lead healthier lives. Using carrot (rather than stick), the service offers incentives to those who report their healthy activities.

The real-world rewards can be redeemed using what the company says is the world’s first health currency, that can be exchanged for goods and services from Skechers, DICK’S Sporting Goods, Pure Barre, Whole Foods Market, and dozens of premier local fitness partners and vendors.

The company’s website and app (available for iOS and Android) lets members earn Wellcoins in hundreds of ways, including sleeping at least seven hours per night, choosing a healthy beverage, hiking, seeing a health professional and helping one’s child (or pet) be healthy. Moreover, members can ramp-up their earnings by syncing their account with fitness monitors, or by uploading photos to verify their claims. To date, Wellcoin beta members have used more than 200 different fitness and food-related apps to verify their claims.

In its successful beta, Wellcoin enlisted 10,000 Boston-based members.“Wellcoin invokes a broad, welcoming, inclusive view of health and wellness,” said Glenn Laffel, MD, PhD, a Wellcoin Founder and a former attending physician in the cardiac transplantation program at Brigham & Women’s Hospital in Boston. “We recognize that everyone makes many healthy choices every day. We meet folks where they are today, and help them step forward to create new healthy habits for themselves.”

In its successful beta, Wellcoin enlisted 10,000 Boston-based members including employees at wellness client Beth Israel Deaconess Medical Center. Over 65 partners have handed out rewards, including gift cards, running shoes, fitness classes, healthy snacks and massages.