During the second quarter of this year, Fitbit has sold 4.5 million activity trackers for a revenue of $400 million, CEO James Park reported in the company’s earnings call, adding that the figure compares to revenues of $114 million in the same period last year and represents a Y-o-Y growth of 250 percent. To date, Fitbit has sold more than 25 million devices.

Unsurprisingly, the US accounted for a lion’s share (78%) of the revenues, followed by Europe, the Middle East and Africa (10%), Asia Pacific region (8%) and rest of the Americas (4%). Fitbit’s newest products — Charge, Charge HR and Surge “superwatch” — collectively accounted for 78 percent of the company’s revenue.

Park also noted that they’ve seen an increase in engagement with Fitbit’s newest generation of products. “I think that’s due to a lot of different factors,” he said. “More band sensors, more general purpose features such as caller ID, and continued investment in the interactive experience, particularly the social experience. So all of those things, I think, have driven engagement of our users and will continue to drive engagement in the future.”

Fitbit continued to make strides in the corporate wellness market by entering into agreements with Geico, Sutter Health, Trans Union, Quicken Loans, and several global financial institutions.Also, during the second quarter Fitbit continued to make strides in the corporate wellness market by entering into agreements with numerous large companies such as Geico, Sutter Health, Trans Union, Quicken Loans, and several global financial institutions. Expanded deployment with IBM is also planned. Overall, Fitbit has signed up over 50 of the Fortune 500 companies across a variety of industries.

Unfortunately, Park declined to provide any details on the company’s product pipeline or road map. But, last month, while speaking to Forbes International Editor Brian O’Keefe, Park said that Fitbit is neither a hardware company nor a wearable company, but rather a consumer health and wellness company that happens to sell wearables – for now.

Recently, Fitbit has updated its apps to enable multi-tracker support to allow users to pair up to six Fitbit devices to a single account. In addition, Fitbit Surge owners got the update that added bike rides tracking to the mix.

[Via: mobihealthnews]