Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. The company’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.

Fitbit fall lineup

Fitbit’s fall lineup includes Sense 2, Versa 4, and Inspire 3 wearables

These devices are even thinner and more comfortable so that you can wear them all day and night, and you don't have to charge them every day.
Fitbit Sleep Profile

Fitbit Premium users get a new feature – Sleep Profile

Sleep Profile allows users to garner more insight into their sleep habits via their associated sleep animal and discover long-term trends in their habits.
Onduo homepage

Onduo to provide its members with Fitbit devices and services

The Fitbit experience alongside Onduo provides members with a more comprehensive view of how all aspects of their health and wellbeing fit together.
Fitbit Luxe

Fitbit Luxe announced as a fashion-forward fitness and wellness tracker

The company's most elevated tracker offers a beautiful, comfortable and versatile design with a variety of accessory choices.
Fitbit Sense

Fitbit Labs launches a blood pressure study

The study is looking at how Fitbit devices can measure Pulse Arrival Time (PAT), which is the time it takes for a pulse of blood to reach your wrist...
Fitbit Ace 3

Fitbit Ace 3 announced, a next-gen activity and sleep tracker for kids

The updated wearable has a longer battery life than its predecessor, new interactive clock faces, and kid-friendly design with playful accessories.
Fitbit partnership with Deepak Chopra

Deepak Chopra’s Mindful Method launches for Fitbit Premium Members

Fitbit collaborates with world-renowned mindfulness expert, Deepak Chopra, to develop and curate custom mindfulness and meditation sessions.
Fitbit Ready for Work

NASA taps Fitbit to support health and safety of astronauts during COVID-19 pandemic

Pilot program aims to use Fitbit in-app daily check-in and symptom logging to help NASA employees prevent the spread of COVID-19.
Track Your Blood Glucose Trends With Ease in the Fitbit App

Fitbit app updated with blood glucose tracking

The new feature helps users manage their blood glucose levels by logging or importing their levels and seeing the trends all in one place.
Fitbit Sense

Fitbit reports $364M in Q3 revenue, up 5% year-over-year

The year-over-year increase was driven primarily by the introduction of higher priced smartwatches and demand for the new Fitbit Sense.