Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. The company’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.

Fitbit Sense

Fitbit reports $364M in Q3 revenue, up 5% year-over-year

The year-over-year increase was driven primarily by the introduction of higher priced smartwatches and demand for the new Fitbit Sense.
Fitbit OS 4.1

FitbitOS 4.1 announced, coming in early December

The new OS includes improved heart rate tracking, enriched always-on display mode for Versa 2, smart wake and more functionality right from your wrist.
Fitbit stock trading

Google to acquire Fitbit for $2.1B!

However, there is no certainty that the negotiations between the two companies will lead to any deal; also, numbers are still a mystery...
Fitbit FibriCheck

FibriCheck to deliver CE-marked heart health detection app to Fitbit smartwatch users in Europe

Fitbit users in Belgium, the Netherlands, Ireland and the UK can use FibriCheck to help detect heart rhythm irregularities like Atrial Fibrillation.
Fitbit screen

Rumor: Fitbit looking for a buyer?

According to Reuters' sources, the popular wearables maker is reportedly in talks with an investment bank about the possibility of exploring a sale.
Fitbit Premium

Fitbit’s Premium service to deliver personalized guidance

Premium will start rolling out in September 2019 at $9.99 per month or $79.99 per year. It will be available in English in 17 countries via the Fitbit app.
Fitbit Versa 2

Fitbit Versa 2 announced, it’s the best smartwatch for Android users

The device comes with an OLED screen, faster processor, improved battery life and Alexa support.
Fitbit homepage

Singapore, Fitbit team-up over a nationwide public health program

This is Fitbit's first major integration of a digital health platform and wearables into a national public health program globally.
Fitbit new products

Fitbit launches four new affordable wearables

New devices include Fitbit Versa Lite Edition smartwatch, and a trio of activity trackers - Fitbit Inspire HR, Fitbit Inspire and child-friendly Fitbit Ace 2.
Fitbit OS

Fitbit OS 3.0 released

Included in the deal are an upgraded on-device dashboard and goal-based exercise modes; also there are new apps and clock faces.