Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. The company’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.

Fitbit Alta HR

Fitbit Alta HR unveiled as the slimmest fitness wristband with continuous HR monitor

The company has also announced the Sleep Stages tool to analyze light, deep and REM sleep, and Sleep Insights to provide guidance to help improve your sleep.
Fitbit homepage

Fitbit paid $23M for Pebble, $15M for Vector Watch

This year, Fitbit expects revenues ranging from $1.5 to $1.7 billion with non-GAAP gross margins in the range of 42.5% to 44.0%.
Vector Watch

Fitbit acquires another smartwatch maker – Vector Watch

Vector Watch launched a year ago with 12 smartwatch models across Performance, Contemporary, and Classic styles, each promising a battery life of 30 days.

Fitbit app, Fitstar Personal Trainer and Fitbit Blaze get updates

Enhanced apps are designed to connect users and deliver tailored guidance that can help drive behavior change to maximize health outcomes.
virtual biking

Fitbit now integrates with a nutrition service and an indoor biking service

New partners include Habit, Peloton and Ditto for VirZOOM, all of which will chip-in to offer new capabilities to the Fitbit platform...
Fitbit Group Health

Fitbit unveils new corporate customers: New York Life, Pitney Bowes, SAP and Sharp Healthcare

These companies will offer Fitbit activity trackers and programs to their employees, and in some cases, to their employees' family members.
Medtronic integrates with Fitbit

Medtronic to integrate Fitbit data to simplify diabetes management

New iPro2 myLog app collects data from CGMs and Fitbit activity trackers to provides meaningful insights on how exercise impacts glucose levels.

Fitbit acquiring Pebble for (around) $40 million

The acquisition would give the fitness wearable maker Pebble's smart watch expertise, helping it reach new customers.
Kurbo app with Fitbit integration

Kurbo adds support for Fitbit devices to enable automatic health & fitness tracking

The integration will make it easier for Kurbo's teen and adult users to track their exercise and weight statistics in the Kurbo app.
Virgin Pulse - Fitbit

Virgin Pulse, Fitbit team-up to develop custom solutions for corporate wellness customers

The two companies will work together to develop technology and services integration to help global organizations advance employee wellbeing initiatives.