FLAVORx launched an iOS app designed to be an extension of the company’s custom-flavoring service for children’s medicine, which is available in over 40,000 pharmacies across the U.S. By allowing children and their parents to choose a taste of the medicine, FLAVORx hopes to facilitate the conversation between patients and their healthcare providers regarding the importance of medication adherence.

“Our new app leverages the immense popularity of the iPhone, especially among parents of young children, to accomplish both goals,” said Stuart R. Amos, President and CEO of FLAVORx.

Studies show that 7 in 10 parents struggle to give their children medicine. Much of this struggle can be attributed to children not liking the taste of medication or the experience of taking it. With FLAVORx, pharmacists are able to customize the taste of a child’s liquid medicine to his or her favorite flavor, and have a child take a more active role in their wellness plan. The company’s new iOS app lets a parent, prescriber, or patient discover the best taste options for children’s medications right on their iPhone and quickly locate a nearby pharmacy that offers taste-customization.

Beyond the iPhone, FLAVORx will also be launching an Apple Watch app to “simplify life for parents, children, and their healthcare providers.”

The new FLAVORx app is free and available to download in the iTunes App Store.