The Federal Trade Commission (FTC) has charged Carrot Neurotechnology with deceptively claiming their app, called UltimEyes, was scientifically proven to improve the user’s eye sight. The company’s co-owners Adam Goldberg and Aaron Seitz have agreed to pay $150,000 and to stop citing the claims. However, the app is still available for download though without the claims the FTC had a problem with.

“Health-related apps can offer benefits to consumers, but the FTC will not hesitate to act when health-related claims are not based on sound science,” said Jessica Rich, Director of the Bureau of Consumer Protection said in a statement, adding that UltimEyes promoters did not have the scientific evidence to support their claims that the app could improve users’ vision.

The FTC also alleges that Carrot Neurotechnology did not disclose in its ads that one of its co-owners was the researcher behind some of those studies.The FTC also alleges that Carrot Neurotechnology did not disclose in its ads that one of its co-owners was the researcher behind some of those studies.

UltimEyes requires users to follow the on-screen prompts and complete four 25-minute sessions per week for a total of eight weeks. These sessions focus on reading speed, contrast sensitivity, and low light conditions, among others.

The FTC is collecting public comments about the allegations through mid-October.

[Via: mobihealthnews]