Dātu Health has secured a $10 million series B funding from St. Joseph Health (SJH), which is also working to blend Dātu’s software development efforts with its strategic investments in Orange County, CA.

The funds will help Dātu expand development of its proprietary behavioral health-based Persuasion Engine technology, designed to provide consumers with a digital (and mobile) experience customized to his or her unique needs. The system consists of a set of rules, content and “nudges” that is leveraged by health care providers and payors to “push” users towards healthy action.

The Persuasion Engine harnesses clinical, patient reported and other data sources to create an experience that is tailored to each person.“The Persuasion Engine platform is a fundamental component of our strategy to deliver population management and to achieving our healthiest communities mission outcome,” said Deborah Proctor, President and CEO of SJH.

The Persuasion Engine harnesses clinical, patient reported and other data sources to create an experience that is tailored to each person’s unique health goals, lifestyle and motivators. Embedded in the platform are evidence-based behavioral science models that allow for the delivery of highly personalized nudges and the ability to learn over time the most effective methods for impacting everyday behavior.