Starwood’s eco-friendly hotel brand, Element Hotels, is looking to benefit from today’s wearables craze with the newly launched “Walk the World with Element Hotels, Powered by Fitbit” campaign.

Said campaign encourages travelers across the globe to maintain a healthy lifestyle while on the road by logging their steps and completing a virtual trek from Canada to China, with the goal of the virtual walk to amass 29 million steps. These 14,900 miles present the distance between Element Vancouver Metrotown in Canada, and Element Suzhou Science and Technology Town, in China, the Element brand’s first hotel in Asia Pacific.

The goal of the virtual walk is to amass 29 million steps or 14,900 miles tracked.“Element guests strive to maintain a healthy lifestyle while on the road, even during the busiest of travel schedules,” said Paige Francis, Vice President, Global Brand Management, Element Hotels.

In order to participate, users should log onto an existing Fitbit account or sign up for a new one, and join the “Walk the World” group to have their steps added to the worldwide walk. A Fitbit activity tracker is not required, and you can “get away” with the MobileTrack feature of the Fitbit app.

Prizes include Fitbit Flex, Fitbit Charge HR or Fitbit Surge activity and sleep trackers, and Starwood Preferred Guest (SPG) Starpoints, good for hotel stays at any of Starwood’s eleven brands.