Our latest interview is David Hartmann, CEO and founder of Sendinaden. A German born New Zealander, Hartmann spent the last 10 years working in the corporate world, in areas such as supply chain, global strategy, mergers & acquisitions, and sales. He’s an experienced guy in a nascent market… and here’s what he had to say.

How would you pitch your company? What’s your elevator pitch?

Breathing badly — i.e. breathing too shallowly or too fast — has significant negative consequences on how we deal with stress and other body problems. At Sendinaden we design 3D printed smart wearable devices focused on helping people build better habits. Our first product is the Pattern Breathe Mask which comes onto the market in Q1 2016. With it, we’re accurately measuring breathing patterns and giving feedback to users, helping them to build better breathing habits.

For people who are already involved in mindfulness activities such as Yoga, the Pattern Breathe Mask is the perfect tool to complement their existing knowledge. Athletes who want better performance, who want to hack their habits also will benefit. Finally, there’s a large set of patients suffering from breathing related disorders and we hope we can help them some time in the future, as well.

What sets you apart from competitors?

Our technology allows us to measure breath extremely accurately. That means that we can provide detailed statistics for each breathing session and give precise feedback. Additionally we’re following a completely new distribution model, 3D printing our devices close to the consumer, customized to each user for fit, fashion and comfort.

What’s your business model?

We’re still fine tuning what feature set really makes sense for our first consumers. In November, we’ll start our crowdfunding campaign and start building up a stronger community. We hope to bring in people who are enthusiastic about breathing and a crowdfunding campaign will help us accomplish that.

Where do you see the company going from here?

The Pattern Breathe Mask is our first product, and we’re going to make sure that it’s as awesome as we can make it. At the same time, it isn’t the only product we’re thinking of. We hope that in 2016 and 2017 we can reveal more behavior modification tools that help people build better habits.

Where do you see the mHealth industry going?

Digital healthcare, mHealth – these are areas that are just taking off. As sensors continue to become cheaper, neural networks and expert systems in the cloud become more powerful and more importantly – democratized, we’re going to see a lot of innovation in this field. 3D printing also has a lot to offer – customized solutions for specific individuals is something that’s growing and growing.