LifeTrak is launching a new wearable device called ZOOM, touting it as the world’s first amphibious fitness tracker that seeks to meet the needs of multi-sport athletes. Offering flexwear technology and accurate heart rate monitoring both in water and on land, ZOOM is launching through a crowdfunding campaign to engage with early customers and gain their feedback as it moves into production.
ZOOM is now available on Kickstarter from where early-bird users can get their unit along the flexwear accessories for $99.LifeTrak says its wearable not only assists with heart rate zone training during workouts, but also obtains the most accurate 24-hour calorie burn numbers. Additionally, it monitors steps, distance and sleep quality, all while providing a battery life of up to five days.
“Your heart rate is the single best indicator of your health and at LifeTrak, we believe if everyone were able to read their heart rate more accurately, they could live healthier lives,” said Mike Hosey, president of LifeTrak. “The fact that many athletes were looking for those same features is what inspired us to create ZOOM.”
The device’s flexible wear options mean that ZOOM can be worn on the most comfortable part of the body and areas which allow for the most accurate heart rate tracking. For example, while swimming, ZOOM can be placed inside a specialized swim cap to capture a more accurate reading on the wearer’s head.
ZOOM is now available on Kickstarter from where early-bird users can get their unit along the flexwear accessories for $99.
