Withings launched another smartwatch, part of its Activité series. Sitting somewhere between the original Activité and the more affordable Activité Pop, the new Activité Steel is exclusively available at Withings.com for the 2015 Holiday Season, featuring a “bold, sophisticated design.” That design includes a stainless steel case, chrome hands, smooth silicone straps, a tachymeter-inspired sub-dial and a premium finish — all for $169.95.
Like its predecessors, the new model also comes with two hand dials, one showing the time and a sub-dial showing the percentage of daily activity goal achieved; said goal can be set from the companion Withings Health Mate app. Also like earlier models, the Activité Steel is water-resistant up to 50 meters, and is powered by a standard watch battery that lasts up to 8 months.
“While the tracker market is booming we see growing demand from health conscious people who are not willing to compromise their style,” says Cédric Hutchings, CEO of Withings. “Steel is the perfect Christmas gift for those demanding trendsetters.”
The mentioned Withings Health Mate application also acts as a personal coach to track and motivate users to achieve their own activity goals as well as advanced food log capabilities thanks to the recently added integration with MyFitnessPal. Other app features include an interactive leaderboard, personal “data insights,” smart reminders and achievement badges.