Our latest interviewee is co-founder of OffTheScale – Ashley John Heather. He is a 20-year marketing/technology entrepreneur who has seen firsthand the impact of rising medical costs on health insurance premiums for family and employees. After successfully selling his digital media agency in 2012, Ashley turned his marketing and digital skills to the healthcare industry to make a meaningful impact on the lives of everyone he can reach with OffTheScale. Here’s what he had to say…
How would you pitch your company? What’s your elevator pitch?
OffTheScale (OTS) is a high intensity intervention platform, proven to slow, stop and reverse the progress of chronic diseases.
What sets you apart from competitors?
OffTheScale is the only intervention to combine the power of in-person, professional led group classes, with personalized technology delivering a blend of exercise, nutrition and behavior change tools.
What’s your business model?
OffTheScale is a B2B company. It partners with payers and groups that have large populations in need of highly effective, yet lower cost chronic disease interventions. The company licenses the platform, places and professionals to deliver the 12-week OTS-4-U program to those populations with one or more chronic disease.
Can you share some numbers? How many users do you have?
OffTheScale spent the first year building its platform, and another year running pilots in the tri-state area with communities, systems and employers. The results from the pilots have proved that OTS’s unique platform and approach can create meaningful outcomes and self-management of conditions. 2016 will be an expansion year for OTS with a number of major system deals rolling out to 100,000s of participants.
Where do you see the company going from here?
OTS has a number of deals with large payers, and the focus is to rollout a series of launches in the tri-state area in 2016, with a more national rollout quickly following that.
Where do you see the mHealth industry going?
Technology has a huge part to play in keeping populations healthy. However, recent research has showed that technology alone is not the solution to change behaviors and habits that lead to chronic diseases. As more and more people get access to smart devices they will have access to a lot of helpful data. The next step will be making sure the mHealth solutions can motivate and engage populations to change their lifestyles over the long term.
How long are we from seeing modern mHealth technologies going mainstream?
You could argue that they are already mainstream. Millions of people use wearable technologies, and relate applications that help them manage their exercise and food intake. I think the real issue is making sure the technology is not just a fad and used for a few months, then discarded. Consumers, their devices and their care ecosystems need to be much more integrated to allow captured data to be shared with everyone that needs it to make better decisions.