Rally Health is launching a new service called Rally Connect that provides consumers with a better understanding of both the quality and cost of the care they receive, hence increasing the likelihood that they will choose higher quality and less expensive preventive-health measures. Also, the service hopes to help consumers make more visits to clinics instead of emergency rooms, resulting in cost savings for both the consumer and the health plan.
Touted as one of the largest health care shopping and search experiences, Rally Connect is now available to more than 20 million people enrolled in employer-sponsored health plans, with UnitedHealthcare as one of the first health insurers to offer the service to its plan participants.
Rally Connect hopes to help consumers make more visits to clinics instead of emergency rooms.“As the prevalence of high-deductible health plans increases, consumers are assuming more responsibility for their health care costs, and they need accurate and easy-to-navigate tools to help them make the right decisions for their care,” said Grant Verstandig, Rally Health founder and CEO. “Unfortunately, the health care consumer has been forced to use one-off tools that are often inaccurate and hard to navigate. The key to helping consumers manage these rising costs is to create an integrated experience that empowers them with the right quality and cost information at the right time.”
Rally Connect includes more than 300 different health procedures and services through the use of a single, integrated solution that combines information about medical, dental, behavioral and vision health care providers. It also links individual health plan data with pricing information based on the contracted rate between the insurer and the care provider to calculate what will be covered and what the consumer will pay. This, the company claims, enables consumers to look at the cost of their health care more holistically.
Rally Connect includes more than 300 different health procedures and services.Rally Connect’s interface features both free-form text inputs or guided search flows to research care providers within their health plan or a health plan they are considering. Guided search uses intuitive icons and a step-by-step narrative to help users navigate their choices and helps reduce the number of times consumers give up on a search before finding what they need.
Rally Health also offers other services, including Rally Engage that includes personalized health recommendations, and Rally Choice which enables people to easily select and enroll in health insurance benefits online.