Digital health company Azumio is collaborating with researchers at Stanford University’s Mobilize Center in a study involving 5 million Azumio users to measure how specific social behavior, activities and exercises correlate with the body mass index (BMI). Sponsored by the National Institute of Health (NIH), the study will also break down anonymized data according to a user’s country, giving researchers an unprecedented peak at location-focused findings.
“Health and fitness apps have been adopted by everyone from workout aficionados to those just wanting to monitor their own health,” said Tim Althoff, one of the researchers on the study at Stanford University’s Mobilize Center. “Though this is preliminary, we’re excited by the prospect of working with such a large data sample to get a clearer picture of how and where users turn to fitness apps, and what effect is has on their bodies, including their BMI.”
Azumio’s flagship app, Argus, combines a food calorie counter, a pedometer, GPS activity tracker, a heart rate monitor, a sleep monitor and a guide for workouts. To date, more than 80 million consumers have downloaded Azumio apps.
Based in Palo Alto, California, the company is venture-backed by Founders Fund, Felicis Ventures, and Accel Partners.