Canadian telco Telus launched a new mobile app, called thinkFull, made to help adolescents and young adults better track and develop coping strategies for their stress. Designed in partnership with the Canadian Mental Health Association and Mind Your Mind, the application employs mindfulness techniques to interrupt anxiety and alleviate stress in a number of ways.
Initially an iPhone exclusive with Android version coming in the near future, thinkFull acts as both a resource and a repository, allowing users to rate their anxiety levels from one to seven, while writing accompanying journal entries that can be kept private, or reviewed and discussed with a mental health professional. In addition, users also get tips and resources for better dealing with stress and anxiety, such as mindfulness techniques (breathing exercises) and reminders to take a break from work to walk or stretch.
“Using this App is like having a personal ‘coach’ that you can use to help you learn to smooth the peaks and valleys of life’s journey,” said Dr. Stan Kutcher, Sun Life Financial Chair in Adolescent Mental Health.
What’s especially interesting is how thinkFull came to life. It is a product of Telus’ social enterprise competition held for employees, whereby a group had to propose a plan for a “product or service to help improve the health and wellness of Canadians.” The winning group was given $50,000 and six months away from their regular jobs to bring thinkFull to life.