Our latest interviewee is Michele Mehl, the founder and CEO of Excy, which is looking to integrate exercise and movement into our day-to-day lives. Their product is a portable exercise cycling system that works with a mobile coaching app that delivers key exercise figures along with other actionable data to keep users going. Here’s what she had to say…
How would you pitch your company? What’s your elevator pitch?
Americans spend an average of 56 hours a week being sedentary, whether it’s at a desk job, at home watching television, or sitting at a steering wheel and we are literally sitting ourselves to death. Research shows that exercise can help, but 80% of us fail to get the weekly recommended amount. Lack of time is the number one excuse.
We’ve created a total body portable exercise cycling system and mobile coach that makes the active choice so easy and convenient for the whole family, whether it’s mom or dad, children (including those with special needs), or grandparents. We are opening new opportunities for anyone to fit fitness anywhere, anytime.
What sets you apart from competitors?
Excy is unmatched in versatility, durability, and portability with quality resistance. In a lightweight, total body exercise cycling system, Excy can be converted into a recumbent exercise cycle using any chair, a sitting or standing upper body arm exercise cycle, or a recumbent floor exercise cycle. It’s compact, quiet, and takes less than a minute to set up. Excy provides a broad range of light to high-intensity interval training (HIIT) low impact workouts for toning the upper and lower-body, boosting aerobic capacity and burning calories. Our core patent-pending approach keeps Excy stable with unmatched resistance and quality in a portable cycle. Other lightweight and/or portable exercise devices on the market sacrifice high levels of intensity and high ranges of resistance because the devices aren’t durable enough (they scoot across the floor or have weight limitations). In addition, these devices are often too large and awkward to be easily transported or stored. Excy matches the quality of expensive home exercise equipment for burning calories, but it weighs just 10 pounds. Every workout is tracked by the Excy mobile app to measure exercise intensity, monitor burned calories, and motivate people to move health goals forward.
What’s your business model?
Direct to consumer
Can you share some numbers? How many users do you have?
We are just getting started and recently finished our Kickstarter campaign, selling 30 systems in 20 days and surpassed our goal.
Where do you see the company going from here?
When we started this Excy journey, we knew in our hearts we could make exercise more accessible to help people who face unique challenges with getting exercise, but the thought never crossed my mind that the size, durability, and versatility of Excy would have so many applications for such a wide variety of people. We have had success in weight loss, but also with special needs children, rehab, and seniors. As we expand, we will listen to the needs of our early enthusiast to direct the roadmap of our mobile app as we think it can play an instrumental role in opening up guided and motivational experiences to keep people working toward their health goals.
Where do you see the mHealth industry going?
Consumers will use mobile wherever they can to take complete control over their own health & wellness with the goal of controlling costs and improving outcomes.
How long are we from seeing modern mHealth technologies going mainstream?
We’re already seeing the consumerization of healthcare and many technologies and approaches going mainstream, but it feels like we have a ways to go for full data integration and transparency that will give consumers the control and access they want, when they want it.