Welltok acquires Silverlink, raises additional $45M

Welltok acquires Silverlink

Welltok acquired Silverlink, a leading healthcare consumer communications company, and has also raised $45 million in funding from Georgian Partners, EDBI and Flare Capital Partners, as well as a number of existing institutional and strategic investors.

Combined with Silverlink’s proactive engagement technology platform and services, Welltok’s CafeWell Health Optimization Platform will enable population health managers, including health plans, at-risk providers, government programs (Medicare and Medicaid) and large employers, to reach and influence all types of consumers on an individual level. In addition, it will create multi-channel Personal Health Itineraries for every user, while enabling communication through wearables, email, web, mobile, SMS text, phone or direct mail.

Combined with Silverlink’s technology, Welltok’s CafeWell Health Optimization Platform will enable population health managers to reach all types of consumers on an individual level.“For more than ten years, Silverlink has set the standard in reaching and communicating with healthcare consumers in a thoughtful, highly-personalized way,” said Jeff Margolis, Welltok’s chairman and CEO. “Their ability to identify the most effective communication channels and engage individuals online or offline ensures that we can meet consumers wherever, whenever.”

Silverlink’s expertise in behavioral science and consumer marketing, as well as its proprietary technology platform, helps guide consumers towards better health through multi-channel communication campaigns. By using a test-and-learn methodology, Silverlink identifies which channels and messages work best for which individuals, so that subsequent outreach can be better targeted and more personalized. This approach has delivered improved health outcomes for an impressive roster of loyal clients, serving commercial, Medicare and Medicaid populations.

Earlier this year, Welltok acquired predictive analytics company Predilytics and kids activity program Zamzee. These new assets, along with the IBM Watson partnership, are powering CafeWell to become the healthcare industry’s Third Essential Platform, engaging consumers of all ages and demographics.