Healthcare consulting firm Kantar Health has teamed-up with Lumi Technologies to create a mobile survey app to gain greater insights into the patient experience.

Designed to allow Kantar’s clients to conduct short surveys, the application — which reminds us on Apple’s ResearchKit — also supports collecting of pictures and video content, as well biometric and activity data from different wearable devices. Other features of the app include barcode scanning, voice-to-text audio and GPS/location capture.

“Mobile-enabled, mHealth-connected market research enables Kantar Health to capture patient insights around events as close to the ‘moment of experience’ as possible, whether that experience is a bout of nausea, pain attack or doctor/patient consultation,” Brian Mondry, Global Head of Digital Innovation at Kantar Health, said in a statement. “Mobile also enables Kantar Health to gather rich, emotional data in the form of pictures and video by leveraging smartphone camera features, allowing for a more resonant view into patient experience.”

The Kantar Health mobile survey app will enable clients to address key business questions and issues, such as patient journey, medication adherence and compliance, product usage experience, and health outcomes. In addition, the app will facilitate key research objectives, like in-the-moment feedback on specific patient or caregiver events, as well as longitudinal engagements and the ability to engage the same respondents multiple times during the course of a year.

Looking into the future, Kantar Health and Lumi Technologies will also include support for other biometric data such as blood glucose, BMI, blood pressure, heart rate, stress levels and more.