Munich-based eGym, which provides high-tech strength equipment and software for organizing the fitness training floor, has raised $45 million in Series C financing led by new investor HPE Growth Capital. Existing investors, including Highland Europe, also participated in the round.

eGym’s products provide gym operators with essential information about their members while members get a personalized training plan. The company also offers apps for members (eGym Member) and personal trainers (eGym Trainer), along with other cloud-based software that covers the end-to-end fitness process, independent of the equipment and device supplier, and which stores exercise results. Also, eGym has its own range of 18 internet-connected strength exercise machines for every major muscle group.

“eGym combines the latest German-engineered electronic and machine technology with the advantages of mobile online applications,” Philipp Roesch-Schlanderer, founder and CEO of eGym, said in a statement. “We support personal trainers and gym operators to make the gym work for everybody and believe that that once we have connected all aspects of the training floor, the usability and effectiveness of that gym dramatically increases. Members will be more successful in achieving their goals, leading to higher retention rates, whilst trainers can leverage real-time data to further support members with their ambitions.”

The company will use the funds to accelerate growth and invest in the expansion of the its technology and digitization strategy. Some of the money will also go towards expansion into new markets.